- SlotsSlots and channel groups fill the household target first; the rest is reallocated.
- Because overlap is computed from set-top logs, waste stays visible as channels grow.
- VerificationDelivered spots are reconciled against the contract and the gap is recorded.
AD Service
Abroadcastscreenwatchedonthroughtomobile—
A broadcast screen watched on through to mobile —
wefollowtheshapeofaviewer’sdayasitis.
we follow the shape of a viewer’s day as it is.
Planning,deliveryandmeasurementarekeptunderonestandard.
Planning, delivery and measurement are kept under one standard.
IPTV
Household reach onset-top logs
National or regionaltargeting
Addressable
Set-toplevel, several differentcreativesper box
Split by segment,resultschecked
- SetupHousehold segments are defined first and creative is produced to match.
- Results return per segment and become the assumption for the next flight.
OTT
Around the start of play,completion rateleads
Formats are managed per platform
- MetricCompletion beats impressions; drop-off points feed creative revisions.
- Length limits differ per platform and are handled during production.
- BudgetWeighting follows the hours when viewing concentrates.
Integrated
One report for every screen
Onedefinitionfor every screen
- It starts by making broadcast and digital use the same metric names.
- ReportingWeekly and monthly reports are separate, and changed definitions are marked.
- When a campaign ends, the gap between assumption and actual is documented.